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Background photo for Crafted by Kristen, a Wichita, KS-based women’s coaching & personal development brand offering life coaching, leadership workshops, events, & support for navigating life.

 MOST LEADERS DON'T STRUGGLE BECAUSE THEY LACK TALENT

They Struggle Because:

• They were never taught how to lead a team
• They're doing everything themselves
• They're managing personalities instead of building systems
• They're exhausted but still responsible for everyone

Leadership is a skill. It can be learned. Let's build it.

Don’t stay stuck here. Let’s change how you lead.

STOP PERFORMING.
START LEADING.

Better Leaders Build Better Businesses

Leadership coaching, training, and speaking for small business owners and entrepreneurs — grounded in the proven John Maxwell method.

You started your business because you're good at what you do. But growing it means leading people, and nobody handed you a manual for that. I help owners and entrepreneurs lead with clarity, build healthier teams, and grow without burning out.

Dr. Kristen Craft · Certified John Maxwell Coach, Trainer & Speaker · Certified DISC Practitioner · Former Principal

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THE APPROACH

Crafted by Kristen logo, a Wichita, KS-based women’s coaching & personal development brand offering life coaching, leadership workshops, events, & support for navigating life.

The Olive Method 

A Non-Generic Framework for Sustainable Leadership Capacity

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Today’s leaders are navigating:

Generational workforce shifts

AI disruption

Burnout-driven turnover

Communication breakdown

Culture misalignment

Dysregulated nervous systems

Unclear expectations

Traditional leadership theory isn’t enough anymore.

 

The OLIVE Method™ was developed by our very own Dr. Kristen Craft, former principal, leadership strategist, & certified DISC practitioner, after years of leading, training, & working inside real organizations. It’s a structured, applied framework designed to build sustainable leadership capacity within real systems, not just teach theory.

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Meet Dr. Kristen Craft

Former principal. Doctorate in Educational Leadership. Certified John Maxwell Coach and DISC practitioner. I've led inside complex organizations, rebuilt after burnout, and now I help business owners lead in a way that's sustainable and effective — strategic, practical, and rooted in real-world experience.

Ready to Become a Better Leader?
Your next step is a free, no-pressure conversation.

We'll talk about where you are, where you want your business to go, and whether we're a fit.

THIS ISN'T MOTIVATIONAL
COACHING. IT'S METHOD.

​Rooted In:

Brain science & nervous system regulation

DISC communication mastery

Generational workforce strategy

Real organizational experience

Measurable applicatio​n

We don’t:

Normalize burnout

Teach theory without application

Avoid hard conversations

Ignore real team dynamics

We build leaders who sustain performance, without sacrificing themselves.

Leadership should expand you,
not exhaust you.

READY TO LEAD DIFFERENTLY?

WAYS WE CAN WORK TOGETHER

Coaching

One-on-one leadership coaching using the John Maxwell framework,

built around you and your business.

The Leadership Game

A facilitated group experience that surfaces how your team really communicates and leads.

A great first step for any team.

DISC Assessments

A data-driven tool to reduce conflict, sharpen communication, and understand your team.

Workshops & Speaking

Practical leadership training for your team, your event, or your organization.

Masterminds

Small-group cohorts working through John Maxwell's books together,

with real accountability and application.

Stay Connected!

Follow us @crafted_bykristen for daily inspo, real-life behind-the-scenes,

& the women-centered community that’s at the heart of it all.

CLIENT LOVE

I have known Kristen Craft for almost 10 years, and she has always been a guide and a mentor in my life. Now, through Crafted by Kristen, she is using those same gifts to coach me toward a more meaningful and fulfilling future. The work she leads has helped me reconnect with myself, clarify where I want to go, and take steps toward becoming my best self. Doing this alongside a group of women who are also searching for their next steps makes the experience even more powerful. Kristen’s leadership brings out the best in all of us.

 

Life Coaching Client

Kelley Begley-McCall, Educational Leader

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